Blue Nile is an online retailer that specializes in fine jewelry and certified diamonds. The company believes that choosing a diamond should not be a complicated process, but rather an easy and enjoyable experience. Blue Nile also offers education and guidance to customers as they navigate the company’s website. This unique approach, coupled with high quality standards, has gained Blue Nile a first-rate reputation within the industry.
Blue Nile was founded in 1999, but it originally began in 1995 when jeweler Doug Williams started a website called Internet Diamonds. In 1999, when a management consultant named Mark Vadon bought part of the company, the name was changed to Blue Nile and sales took off. Today, Blue Nile is the largest online retailer of diamonds.
Blue Nile sells gold, silver, platinum, and pearl jewelry, but the company is most known for its high quality diamonds. Blue Nile’s diamonds are classic and beautiful, but customers can also find unique and contemporary pieces. With over 100,000 certified diamonds to choose from, customers can create their own piece of jewelry by selecting the exact carat weight, color, cut and clarity of the diamond they wish to purchase.
As the company continues to grow in popularity, Blue Nile diamonds are being thrust into the spotlight. The company’s diamonds have been featured in several national publications, such as Glamour, Brides, Bridal Guide, and Lucky. The diamonds are also frequently worn by Hollywood celebrities. For example, Blake Lively sported a stunning and memorable rose gold, morganite and diamond ring from Blue Nile on the 100th episode of Gossip Girl. Some other celebrities who have been spotted wearing Blue Nile jewelry include Tina Fey, Helena Bonham Carter, Helen Mirren, and Penelope Ann Miller.
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