Forevermark, part of the De Beers group, is a jewelry company specializing in rare and responsibly obtained diamonds. De Beers, founded in 1888, brings over 100 years of experience in diamonds to the Forevermark brand. They take responsibility seriously and only source diamonds from a few mines that prove they have high environmental, social, and business standards. These mines care about the community and their workers and work to preserve water and biodiversity. Forevermark also strives to make sure their sourcing standards go beyond that required from the Kimberly Process. The Kimberly Process is an international initiative to ensure diamonds are sourced from conflict free regions. However, while this process only looks at the area of origin, Forevermark looks at each mine individually to ensure its customers are receiving conflict free diamonds mined using ethical standards.
Forevermark specializes in clean lines and contemporary jewelry that lets the natural beauty of the diamonds shine. They have four distinct collections. The Center Of My Universe Collection is comprised of jewelry with a central diamond focus, to represent the person you love. The Forevermark Setting Collection features their unique four pronged setting, to represent North, South, East, and West, on rings, pendants, and earrings. A. Jaffe, established in 1892, has partnered with Forevermark for the A. Jaffe collection. Exclusively a bridal line, this new collection is made to highlight the fine beauty of each diamond. Finally, there is the A. Link collection. A collection of necklaces designed to make the diamonds shine, these necklaces maximize the surface area of the diamond and will make anyone feel like royalty.
Forevermark diamonds were on display at the Tony’s this year, with nominees sparkling in their elegant diamonds. Two nominees, Shalita Grant and Lauren Ward, chose to complement their dresses with the sleek lines of Forevermark jewelry.
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