Ritani has been creating unique engagement rings and jewelry since 1999. The brand works with affiliates to create a dynamic shopping experience for customers. Their strategy incorporates online browsing with in-store pickup options. Customers who are looking for engagement rings have the option of browsing rings online and then selecting a ring for customization. They can directly purchase the ring online and have it shipped to their homes or opt to view the ring in person at one of the affiliated local stores.
Ritani specializes in offering high-end jewelry featuring contemporary designs. The brand offers classic engagement rings and the opportunity for shoppers to design their own rings using a number of band styles and stone cuts. Amy Levine heads up Product Development & Merchandising Direction for the brand. Her efforts have struck a good balance between luxury and attainability that appeals to the average ring buyer. The brand offers a broad range of prices to appeal to customers with different price objectives in mind.
The brand appears to be on an upward trajectory by all key indicators. The addition of more than twenty new local jewelry affiliates in 2012 signaled a shift towards store-based sales. The company is currently under the direction of Brian Watkins. Watkins was hired as president in 2012 after a successful career at such companies as Blue Nile and Nordstrom. Shortly after Watkins stepped into his appointed role, a $15 million investment by Cantor Ventures was announced. The backing of Cantor Ventures signaled the start of a new strategy that is focused on the combination of a strong online presence in collaboration with brick-and-mortar retail locations.
Ritani has poised itself to become the leading source for engagement rings. The brand’s vision is heavily focused on leading the fusion of online shopping and traditional shopping.
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